Other projects
Marketing research
March - May 2025
During my first semester of marketing studies, I completed two marketing research projects.
The first was a team project that explored the key loyalty factors influencing Generation Z when shopping for clothes online. We conducted an online survey and collected 102 valid responses. To supplement the quantitative data, we also performed three mystery shopping sessions and conducted three in-depth interviews.
The second project was an individual research assignment focused primarily on the correct application of statistical methods to quantitative data. In this study, I examined which factors people prioritize most when placing orders online. I also created a presentation summarizing my findings, which you can download below along with the full project.
This website
from December 2024
Since I had some prior experience with basic web development, I knew I didn’t want to build a website entirely from scratch. I initially tried using Google Sites because it seemed simple, but I quickly ran into limitations, especially when it came to customizing the design and layout.
Because of that, I decided to buy hosting and build the site from the ground up using WordPress. At first, the process was confusing and time-consuming, but after experimenting and exploring the platform, I eventually got the hang of it, and now I spend most of the time on styling and tweaking the design.
That said, even after building this site, I wouldn’t say I truly know how to create a website, and frankly, I don’t really enjoy the process of creating one :/
BookKeeper
November 2023 - January 2024
As part of an Android course, I developed the BookKeeper application using Kotlin, designed to help users manage their book collections.
The app leverages the Google Books API to retrieve information based on user-inputted titles or through the Scan function using MLKit, enabling users to scan book barcodes directly. BookKeeper allows users to monitor their book progress, update book details, change book covers, and archive books for future reference.
The application integrates Material You, which dynamically adjusts the app’s colors to harmonize with the user’s device UI, providing a personalized user experience.
